Brand Manager - #440296

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

About Labatt

For more than 170 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith’s, Labatt Blue, Budweiser and Stella Artois.

Labatt employees share the dream of bringing people together for a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt’s 3,500 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.

Labatt is one of Canada’s most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We’re also committed to building a company for the long-term with a legacy to be proud of – for the people who work for us and with us; for future generations and the environment; and above all for our consumers.

Job Responsibilities

• Lead the development and execution of integrated commercial strategies to grow national volume and share, while strengthening long-term brand health
• Support National Marketing planning, strategies and execution, brand positioning, process management and all execution approval ensuring delivery of planned volume and profit and impact to P&L
• Gain deep insight into consumer needs and pain points through data and market research, then turn those insights into strategies that connect with your audience
• Lead comprehensive monthly reviews of performance metrics to identify category dynamics and inform high-impact strategic adjustments in real-time to deliver results
• Lead end-to-end campaign ideation, aligning creative vision with commercial strategy and execution across national and regional promotions
• Be responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance to government and industry regulations are met
• Manage Commercial Agencies and provide linkage to national and regional trade marketing, marketing support functions and senior marketing counsel
• Work cross-functionally with global counterparts to craft brand strategy, balancing global vision with Canadian market realities through tailored execution
• Adept at distilling complex ideas into clear, compelling stories and presentations that effectively convey vision and drive stakeholder engagement
• Deep expertise in digital and social ecosystems, coupled with the insight to activate them in ways that deliver meaningful consumer connections
  
  

Job Qualifications And Competencies

• A University Degree in Business or related field
• A minimum of 5 years marketing experience with related packaged goods or beverage goods or beverage alcohol
• Strong analytical skills, ability to distill insights and propose relevant recommendations
• Excellent communication, presentation, and negotiation skills
• A focused, detailed and disciplined approach to tasks
• The ability to prioritize and strong organization skills
• The ability to work with a multi-disciplined team including advertising agency, media team, research team, public affairs team, etc.
• Skilled at guiding and developing emerging talent, fostering a collaborative culture through thoughtful mentorship and a commitment to team growth
• Exhibits agility in evolving environments, embracing change and introducing forward-thinking approaches to align teams toward common objectives
• Driven by a passion for bold, meaningful creative and a forward-thinking approach that responds to the pace and complexity of an ever-evolving industry
• Excels in storytelling and presentation design to communicate vision with clarity, purpose, and impact.
• Periodic domestic travel
  
  

WHY LABATT:   

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.  

BENEFITS: 

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. 
• Additional flex credits for healthcare or wellness spending accounts 
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. 
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave 
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.  
• An annual allotment of Beer and Beyond-Beer products for employees! 
  
  

EQUAL OPPORTUNITY EMPLOYER 

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.   

REQUIRE ADDITIONAL ASSISTANCE? 

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. 

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at [email protected]

CONTACT US  

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LinkedIn @ Labatt Breweries of Canada 

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