Aftersales Marketing Intern - #451225

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

IT’S ENTHUSIASM THAT MOVES PEOPLE.

SHARE YOUR PASSION.

At BMW, our marketing teams are constantly developing moving communications to reflect the special nature of our products and brand. And everyone has a role to play in shaping the next chapters in our pioneering story. So, whether you're passionate about analyzing insights and data, developing new marketing strategies or creating innovative campaigns that capture our unique brand spirit, you’re sure to find an exciting challenge with us. Fostering a culture where everyone feels empowered, rewarded, and supported is the driving force behind our success.

Reporting into the Manager, Aftersales Marketing, this role is responsible for supporting the planning, development and successful implementation of marketing initiatives that promote customer loyalty and contribute to sales of BMW and MINI Aftersales products and services.

Key Responsibilities Include

• Responsible for supporting communications to increase awareness and sales of BMW and MINI Aftersales products and services.
• Maximize exposure through effective execution of campaigns including ATL and BTL.
• Work with media agencies to develop and implement effective media opportunities for selected campaigns.
• Responsible for supporting all aspects of campaign development and implementation of marketing support materials for BMW and MINI Aftersales including creative briefs to agencies, content approvals, and daily management of project including timeline and budget.
• Support with Retailer communication and implementation for all related campaigns for effective front-line execution.
• Work alongside BMW and MINI Brand Communication teams to ensure a high level of exposure for Aftersales products and services within annual BMW and MINI events.
• Support with all Aftersales CRM touchpoints.
• Support with managing Aftersales content within BMW & MINI digital platforms.
• Support the continuous development, maintenance, and performance of the Retailer facing Aftersales Hub.
• Supporting other Digital Marketing initiatives outside of Aftersales as needed.
  
  

Qualifications.

• Currently enrolled in a bachelor or master’s degree program at an accredited college or university.
• Field of study: Business Management, Marketing, Economics, Communication, Psychology
• Must attach a copy of college unofficial transcript.
• Ability to work full-time (37.5 hours/week).
• Proficient with Microsoft Excel, PowerPoint.
• Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously.
• Excellent organizational, planning, and communication skills.
• Self-motivated, adaptable to a dynamic environment.
• Able to work both independently and as part of a team.
• Availability of 12 months