Account Coordinator, Paid Social and Programmatic - #449228
WPP Media
Date: 1 week ago
City: Toronto, ON
Contract type: Full time
Account Coordinator – Paid Social & Programmatic
Role Summary
Support the execution of digital marketing initiatives across Paid Social and Programmatic advertising. Assist in developing and implementing strategies to achieve client goals, learning about ROI across paid, owned, and earned platforms.
Primary Responsibilities
Role Summary
Support the execution of digital marketing initiatives across Paid Social and Programmatic advertising. Assist in developing and implementing strategies to achieve client goals, learning about ROI across paid, owned, and earned platforms.
Primary Responsibilities
- Assist in the development and implementation of digital marketing plans (Paid Social, Programmatic).
- Support the management of Paid Social (Facebook, Instagram, X, TikTok, LinkedIn) and Programmatic campaigns (DV360, The Trade Desk, Amazon DSP).
- Help create and present campaign strategies and tactics to clients (with supervision).
- Assist with account management processes, including reporting, billing, and client communication.
- Monitor and optimize campaign performance, learning to provide actionable insights.
- Collaborate with internal teams to develop innovative solutions.
- Stay up-to-date with industry trends and best practices.
- Assist in designing and executing A/B tests to optimize campaign elements.
- Recommend improvements based on emerging trends (with guidance).
- Basic understanding of digital marketing principles.
- Willingness to learn and develop skills in Paid Social and Programmatic campaign management.
- Good analytical, problem-solving, communication, and presentation skills.
- Ability to work independently and as part of a team.
- Detail-oriented and highly organized.
- Client-focused and results-oriented.
- Bachelor's degree in Business, Marketing, Communications, or related field.
- Internship or project experience in digital marketing (preferred).
- Familiarity with social advertising platforms (Facebook, Instagram, X, TikTok).
- Familiarity with DSPs (DV360, The Trade Desk, Amazon DSP) is a plus.
- Familiarity with analytical tools (Google Analytics) is a plus.
- Proficiency in Microsoft Office (Excel, PowerPoint).
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Quality Assurance - Automation Specialist
Scotiabank,
Toronto, ON
2 days ago
Requisition ID: 228262 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Is this role right for you? In this role, you will: Develop Test Strategies for project delivery. Develop Test scenarios and queries for In-house developed application, DB level and E2E testing scripts Execute test plans, scenarios, scripts or procedures Plan test schedules...
Executive Assistant
Scotiabank,
Toronto, ON
1 week ago
Requisition ID: 228349 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose The Senior Administrative Officer is responsible for providing direct administrative support to the Senior Vice-President, as well as some other senior leaders in Real Estate. This role reports to the Senior Manager, Administration & Special Projects. The Senior Administrative Officer provides...
Financial Reporting & Accounting Manager
Philip Morris International,
Toronto, ON
1 week ago
Location: Toronto Relocation support is not available for this position Be a part of a revolutionary change At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll...
