Content Marketing Manager - Canada (Remote) - #452583

Everything we do is for our customers!

Featured on Deloitte's Technology Fast 500 list and G2's leaderboard, Maropost offers a unified commerce experience, transforming ecommerce, retail, marketing automation, merchandising, helpdesk, and AI operations with one platform designed to scale for fast-growing businesses. With a relentless focus on our customers’ success, we are motivated by customer obsession, extreme urgency, excellence, and resourcefulness which powers 5,000+ global brands on our way to 100,000+.

Driven by a customer-centric mentality, we empower businesses to achieve their goals and grow alongside us. If you're a driver, decidely not a passenger, are ready to make a significant impact, and be part of our transformative journey, Maropost is the place for you.

The Opportunity

Thrive on change and grow beyond limits! We are looking for a bold thinker who sees a chance to learn and define what's possible with every challenge! Ready to make an impact? Welcome to Maropost and you can turn ideas into action!

We're seeking a Content Marketing Manager to play a central role in raising awareness and driving growth for Maropost and its suite of commerce products. Reporting to the Chief Marketing Officer, managing a team of freelancers, and being accountable to stakeholders across multiple departments, you will be responsible for developing and executing a sustainable, efficient, and conversion-focused content strategy and production process.

What You'll Be Responsible For

• Develop and evangelize a point of view on Maropost's copy and content strategy, including formats, channels, mediums, experiences, and copy approaches.
• Align content marketing strategy with a growing understanding of Maropost customers and leads, their pain points, and their buying journey.
• Maintain and organize editorial calendars for content delivered across all funnel stages and channels (blogs, videos/scripts, ebooks, infographics, guides, reports, customer stories, presentations, social media posts, press releases, and more).
• Review (and ultimately publish) content from several internal and external writers, ensuring copy is aligned with content/SEO briefs, messaging, guidelines, and personas.
• Develop efficient processes for creating case studies and bringing the voice of the customer to life.
• Ensure all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices.
• Craft and publish social media posts across multiple accounts and channels, along with the occasional press release.
• Own reporting for content performance and surface insights to inform strategy adjustments.
• Stay up to date with industry and content marketing trends and best practices.
• Manage the content budget to ensure efficient use of internal and external resources.
  
  

What You'll Bring To Maropost

• Deep understanding of content marketing, copy editing, and copywriting, with 5+ years in content marketing or a related field.
• Strong editorial and leadership skills.
• Proven track record of creating successful content programs in B2B settings, preferably in SaaS.
• Excellent time management, project management, writing, and communication skills.
• Strong editorial proofreading, grammar, and copywriting skills with the ability to provide writing samples.
• Experience with some of these content marketing, SEO, social media, and project management tools (or similar ones): Microsoft Word, Grammarly, WordPress, ChatGPT, Claude, Asana, Trello, Google Analytics, SEMrush, Canva, Figma, Sprout Social, Hootsuite, Miro, Vidyard, and/or Descript.
• Highly organized and self-motivated with a high level of initiative.
• You exemplify Maropost’s Values of being
• Customer Obsessed
• Extreme Urgency
• Excellence
• Resourceful
  

Message from the Founders: Maropost is looking for results-driven builders - people who want to drive our business forward at all costs to achieve both short-term and long-term goals.

If that isn't for you, that’s ok. For those of you that thrive in an environment like this, please get in touch with us!