Senior Brand Marketing Manager II - #452328
Mistplay
Date: 12 hours ago
City: Toronto, ON
Contract type: Full time
Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.
Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
Mistplay is seeking a strategic and creative Senior Brand Marketing Manager to lead brand-building initiatives that drive awareness, engagement, and loyalty for our fast-growing rewarded gaming platform. This individual will serve as the voice of the consumer and the steward of the brand, translating insight into compelling marketing strategies that connect emotionally with our audiences and differentiate Mistplay in the marketplace.
You will work cross-functionally with teams across performance marketing, product, and creative to bring our brand to life at every touchpoint. This is a unique opportunity for someone who is passionate about blending strategy, creativity, and consumer psychology to build a category-defining mobile gaming brand.
What You’ll Do
Lead end-to-end brand strategy and campaign development. Design and execute comprehensive brand initiatives that increase awareness, drive consideration, and deepen emotional connection with target audiences—ensuring alignment with brand values and consistency across all marketing and product channels.
Translate consumer insight into impactful marketing. Leverage qualitative and quantitative research, behavioural analytics, and cultural trends to shape compelling brand messaging, creative storytelling, and strategic decisions across channels.
Manage integrated marketing campaigns from concept to execution. Own the development and execution of cross-channel campaigns, partnering with internal teams and external agencies to manage timelines, creative development, media planning, and performance tracking. Channels may include paid influencer, App Store/Play Store optimization, owned digital channels (like the website and email), and more.
Own and evolve Mistplay’s brand positioning and architecture. Refine and optimize how our brand shows up in the world, ensuring it remains culturally relevant, clearly differentiated, and deeply rooted in the needs and desires of our consumers.
Build alignment across key internal stakeholders. Collaborate with cross-functional partners in growth, product, and creative to ensure brand principles and strategy are integrated throughout the entire user journey—from acquisition to retention.
Support and guide brand research initiatives. Work with internal stakeholders and research partners to uncover actionable insights, test brand messaging and creative hypotheses, and measure brand health over time.
Bring the brand to life through content and storytelling. Contribute to the development of branded content across paid, owned, and earned channels—including social media, advertising, product communications, and community initiatives.
What You Bring
5–8+ years of brand or consumer marketing experience. Proven track record working at high-impact consumer brands, especially other mobile apps.
Deep expertise in brand strategy and positioning. Strong foundation in developing brand narratives, frameworks, and identities, with a clear understanding of how to build brands that resonate emotionally and culturally.
Experience managing integrated campaigns across channels. From briefing and creative development to launch and optimization, you’ve successfully led campaigns across paid media, digital platforms, influencer partnerships, and more.
Insight-driven creative thinking. You know how to translate consumer behavior and data-driven insights into high-impact messaging.
Strategic rigor and attention to detail. You’re comfortable zooming out to think big-picture, while also managing tactical execution and ensuring brand consistency at every level.
Collaborative mindset and cross-functional experience. Adept at working across teams including creative, performance marketing, product, research, and analytics to bring cohesive initiatives to life.
Strong communication and influence skills. Able to articulate your thinking clearly and persuasively, build alignment across teams, and advocate for the brand at every level of the organization.
A passion for brand-building and category creation. You’re motivated by the opportunity to shape a brand from the ground up and leave a lasting mark on a fast-evolving industry.
Nice to Have
Experience working on CTV, linear TV, paid influencer, or OOH campaigns.
Familiarity with brand measurement platforms (e.g., brand lift studies, YouGov, Nielsen, etc.).
A blend of big-brand and startup experience—comfortable building structure in different environments and scaling with speed.
Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
Mistplay is seeking a strategic and creative Senior Brand Marketing Manager to lead brand-building initiatives that drive awareness, engagement, and loyalty for our fast-growing rewarded gaming platform. This individual will serve as the voice of the consumer and the steward of the brand, translating insight into compelling marketing strategies that connect emotionally with our audiences and differentiate Mistplay in the marketplace.
You will work cross-functionally with teams across performance marketing, product, and creative to bring our brand to life at every touchpoint. This is a unique opportunity for someone who is passionate about blending strategy, creativity, and consumer psychology to build a category-defining mobile gaming brand.
What You’ll Do
Lead end-to-end brand strategy and campaign development. Design and execute comprehensive brand initiatives that increase awareness, drive consideration, and deepen emotional connection with target audiences—ensuring alignment with brand values and consistency across all marketing and product channels.
Translate consumer insight into impactful marketing. Leverage qualitative and quantitative research, behavioural analytics, and cultural trends to shape compelling brand messaging, creative storytelling, and strategic decisions across channels.
Manage integrated marketing campaigns from concept to execution. Own the development and execution of cross-channel campaigns, partnering with internal teams and external agencies to manage timelines, creative development, media planning, and performance tracking. Channels may include paid influencer, App Store/Play Store optimization, owned digital channels (like the website and email), and more.
Own and evolve Mistplay’s brand positioning and architecture. Refine and optimize how our brand shows up in the world, ensuring it remains culturally relevant, clearly differentiated, and deeply rooted in the needs and desires of our consumers.
Build alignment across key internal stakeholders. Collaborate with cross-functional partners in growth, product, and creative to ensure brand principles and strategy are integrated throughout the entire user journey—from acquisition to retention.
Support and guide brand research initiatives. Work with internal stakeholders and research partners to uncover actionable insights, test brand messaging and creative hypotheses, and measure brand health over time.
Bring the brand to life through content and storytelling. Contribute to the development of branded content across paid, owned, and earned channels—including social media, advertising, product communications, and community initiatives.
What You Bring
5–8+ years of brand or consumer marketing experience. Proven track record working at high-impact consumer brands, especially other mobile apps.
Deep expertise in brand strategy and positioning. Strong foundation in developing brand narratives, frameworks, and identities, with a clear understanding of how to build brands that resonate emotionally and culturally.
Experience managing integrated campaigns across channels. From briefing and creative development to launch and optimization, you’ve successfully led campaigns across paid media, digital platforms, influencer partnerships, and more.
Insight-driven creative thinking. You know how to translate consumer behavior and data-driven insights into high-impact messaging.
Strategic rigor and attention to detail. You’re comfortable zooming out to think big-picture, while also managing tactical execution and ensuring brand consistency at every level.
Collaborative mindset and cross-functional experience. Adept at working across teams including creative, performance marketing, product, research, and analytics to bring cohesive initiatives to life.
Strong communication and influence skills. Able to articulate your thinking clearly and persuasively, build alignment across teams, and advocate for the brand at every level of the organization.
A passion for brand-building and category creation. You’re motivated by the opportunity to shape a brand from the ground up and leave a lasting mark on a fast-evolving industry.
Nice to Have
Experience working on CTV, linear TV, paid influencer, or OOH campaigns.
Familiarity with brand measurement platforms (e.g., brand lift studies, YouGov, Nielsen, etc.).
A blend of big-brand and startup experience—comfortable building structure in different environments and scaling with speed.
- Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.
Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
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