Director of Community Relations - Shores of Port Credit (2025-8370) - #449858

Come join us and help make a difference in the lives of older adults! As employees at a Verve Senior Living Retirement Residence, our primary goal is to help each person, have a great day, every day! Our employees thrive on collaboration and have a passion for excellence, achieving multiple awards including the Order of Excellence in Quality, from Excellence Canada. As part of our team, the things you do are key to helping us achieve our shared vision of helping seniors live longer, better. Oh, and you’ll also have a lot of fun doing it. Want to join us?

Accountability Objective

Under the direction of the General Manager develops and implements residence specific sales and marketing programs to achieve occupancy targets. Responsible for overseeing the Community Relations Managers/Assistant and the achievement of revenue and occupancy goals. Ensures processes and practices align with the values of the Company and collaborates with other departments to ensure a positive sales culture and reputation in the community.

Background/Qualifications

Minimum grade 12. Post-secondary education with a preference to business administration, with a major in sales, marketing, communication or public relations, or a background in an industry related to the position: real estate, healthcare, or sales. Minimum five years of business experience, preferably in retirement, hospitality, healthcare or consumer sales sectors. Excellent verbal and written communication skills in the English language. Must be a self-starter. Must have a valid Ontario driver’s license and be willing to drive own vehicle. Must have proficiency with computers and customer relationship management software. Must be available for a flexible schedule, which will include weekends and/or evenings.

Key Responsibilities

Participates in and adheres to continuous quality improvement standards.

Performs duties and ensures Community Relations team are in compliance with all appliable Regulations and the Retirement Homes Regulatory Authority.

Directs and manages the Community Relations team to drive occupancy and residence/brand awareness through a variety of sales and marketing initiatives.

Reviews and manages Key Performance Indicators and monthly sales goals to ensure the Community Relations team is meeting expectations; provides Community Relations team with individual and/or group coaching and assistance with priorities areas.

Conducts regular Sherpa audits to ensure accuracy and completeness.

Leads business planning sessions to ensure a robust and comprehensive business plan quarterly that addresses all business needs.

Leads the Competitive Analysis review to ensure that Community Relations team are familiar with the competitive set and that the information in the report is current and valid.

Manages sales coverage schedule to maximize both in house and in community activities and provide 7 day a week coverage.

Markets residential suites and apartments in accordance with established sales procedures to ensure occupancy targets are met.

In conjunction with the General Manager, responsible for the recruitment and hiring of a dynamic sales team.

Provides on-boarding and orientation, as well as performance management of Community Relations team members. Ensures team members are engaged and focused on sales.

Responsible for the management of department expenses within budget and ensuring General Manager is kept up to date with all variances and projections.

Assists the Community Relations team with their daily tasks and activities as outlined below:

• Develops both new and existing potential resident contacts through a structured marketing and follow-up program.
• Facilitates and ensures a smooth transition for new residents:
• Prepares and processes Residency Agreements accurately.
• Reviews the Care Home Information Package (CHIP) or any other service documents with resident.
• Schedules pre move-in health-care assessments with the Health and Wellness Manager or designate.
• Co-ordinates move-ins and room preparation.
• Provides and explains Resident Information Package, Resident Handbook and conducts post move-in tour and visit with each new admission.
• Collects and forwards pertinent information to other departments.
  
  

Co-ordinates both internal and external public relations activities to ensure the Company has a positive reputation and strong referral sources from the community and other stakeholders.

Conducts tours and acts as the internal and external referral source for all sales and marketing contacts and activities.

Marketing The Residence

• Develops and implements an annual and quarterly marketing plan, and updates and reviews it as needed.
• Enhances the residence’s community awareness/image through public speaking engagements and other activities.
• Acts as a representative at community functions as appropriate.
• Maintains ongoing contact with potential residents.
  
  

Maintains Statistics To Evaluate Sales And Marketing Effectiveness

• Maintains complete and accurate sales records in accordance with established procedures and programs.
• Prepares marketing and sales reports for submission to the General Manager.
• Meets regularly with the General Manager and other team members to review marketing plan on an on-going basis.
• Conducts competitor analysis twice a year.
  
  

Implements the marketing objectives, policies and procedures of the residence.

Responds to resident inquiries and concerns; follows up with General Manager and department manager to ensure residents’ satisfaction.

Provides resident information for all departments by maintaining up to date resident room records, occupancy, daily census and informs all departments of resident movement/move­-ins/move-outs.

Attends and participates in regional sales and marketing support meetings.

Ensures that model suites are clean and attractive on a daily basis.

Performs other duties as assigned by General Manager or delegate.

Complies with all corporate policies and procedures.

Completes all required mandatory training/education.

Complies with the Occupational Health and Safety Act, Workplace Safety and Insurance Act, and Workplace Hazardous Material Information System/Globally Harmonized System. This includes recognizing health and safety hazards, reporting incidents, fulfilling responsibilities under the applicable legislation, as well as participating in in-services and fire drills. Participates in the ongoing Fire Prevention, and Pest Control programs and any other programs as required.

“We accommodate persons with disabilities in the recruitment and hiring process.”

All offers of employment are subject to a Criminal Background Check. We thank all who apply; however, only candidates under consideration will be contacted.