Director, Sales - #448832

Position Summary:

JOB DESCRIPTION:

Under the general direction of the Assistant General Manager, River Rock Casino Resort, this position is responsible for the overall management and profitability of the Hotel Sales operation while establishing a safe and welcoming work environment for all employees. Responsible for creating and maintaining a sales budget, developing the sales team to achieve targets and marketing the property per the marketing initiatives. Develops performance objectives and delivers performance evaluations for direct reports; spearheads and implements all new sales initiatives in conjunction with marketing; motivates and leads by example; provides a learning environment and actively participates in the recruitment and hiring process.

Key Accountabilities:

• Provide leadership, guidance, and mentorship to the sales team while establishing performance objectives and conducting evaluations.
• Develop annual sales targets and strategies to drive growth.
• Build and maintain strong guest/client relationships to expand market share.
• Identify, solicit, and secure new and repeat business through various channels, including telemarketing, mail campaigns, on-site visits, referrals, and trade shows.
• Maximize revenue opportunities by enhancing room sales, food and beverage services, and other revenue streams.
• Forecast both short- and long-term sales trends to support business planning.
• Manage and oversee rate strategies to maintain competitiveness.
• Negotiate corporate, group, and individual travel pricing.
• Participate in trade shows and industry events, presenting new concepts to senior management.
• Provide sales expertise to internal and external stakeholders.
• Review and approve all sales-related purchase orders (POs) and invoices, ensuring timely submission to accounting.
• Maintain effective communication with operational departments to support seamless service delivery.
• Develop and maintain positive relationships with all stakeholders, including guests, ownership, and employees.
• Ensure compliance with licensing regulations, health and safety standards, and other statutory requirements.
• Perform additional duties as assigned or required.

Education And Qualifications:

• Post-secondary education in hospitality or hotel management or a suitable combination of education and experience
• Minimum 7 years of progressive sales experience
• Post Secondary hospitality or hotel education or a suitable combination of education and experience
• Ability to exceed internal and external customer expectations through leading by example and by providing timely, effective and service-oriented communication (written/verbal) and support
• Strong problem-solving abilities
• Highly organized, goal-oriented, and results-driven with strong analytical skills
• Proficiency in MS Office (Word, Excel, Outlook)
• Ability to act with considerable independence, discretion and judgement

About Us

Who we are!

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of ~8,000 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your clients!
• You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world.
• Freedom to Innovate: supports new and better ways to be successful.
• Be your Authentic Self: environment that values diversity as a source of strength.
• This isn't your typical "corporate" job. We work hard and we have fun!

The only thing we don’t play games with…..is your career!

Great Canadian Entertainment is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Great Canadian Entertainment!