Senior Director, North America Retail Brand Experience - #441291

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

Retail Brand Experience is responsible for leading the concepting, development and implementation of the NA visual merchandising and retail experience strategies. They manage the Regional VM team across North America, supporting and developing the team and driving an elevated level of brand and product storytelling across the fleet of 400+ stores, and they create planning strategy, VM layout, and store opening execution of all new NA stores, revitalizations, pop ups, and seasonal stores.

a day in the life: what you’ll do

• Develop, inspire & coach a high-level of talent to drive and execute on company goals in a product-led business. Provide sound leadership in a fast-paced, high growth entrepreneurial environment.
• Create and manage the NA brand and product storytelling vision, strategy and initiatives, ensuring an exceptional guest experience in all retail store locations. Ensure Retail Brand Experience strategies support and drive Brand, Product Merchandising, and Channel strategies.
• Drive visual merchandising planning and execution of new store openings and revitalizations
• Oversee all visual merchandising, retail concept development, seasonal brand initiative activation and product launch experience across the NA marketplace and drive all executional capabilities.
• Oversee the development of all NA windows, signage, visual merchandising, and all seasonal and 365 product storytelling strategies
• Lead, train and develop a team of retail storytellers by challenging and inspiring them to continually look for new opportunities to increase sales through appealing and effective visual displays
  
  

Qualifications

• 15+ years of experience leading visual merchandising, retail marketing, retail design, and experience design for a consumer-focused global brand
• An undergraduate degree in merchandising, design, fashion, or other creative disciplines required
• Broad scope regional retail experience required
• Strong management and leadership experience, creating and developing high performing global teams
• Proven ability to work with and lead a cross functional team
  
  

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
  
  

Additional Notes

Immigration support is potentially available for this role.

Compensation And Benefits Package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $187,400 - $246,000 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings , subject to program eligibility requirements.  

At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)
  
  

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as In-Person under our SSC Workplace Policy: In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.