Head of Marketing - #440047

Head of Marketing

Location: Vancouver, BC (Hybrid)

Reports to: CEO

Team: SEO Lead, Social Lead, Lifecycle Marketing Lead, Product Marketing Manager

Who You Are: You’re early in your career but already making an impact. You’ve gained experience working in fast-paced start-up environments, ideally within the B2C space. You’re strategic, hands-on, and have a strong marketing instinct. While you may not be a CMO yet, you’ve got the ambition, potential, and drive to grow into that role in the future.

About Our Client

Our client is on a mission to make owning a business easier than having a job. They build cutting-edge AI tools that do the work for entrepreneurs, an entirely new category of technology called DIFY (Do It For You). DIFY products are faster and more cost-effective than hiring someone, and significantly easier to use than traditional software.

Their AI-first approach allows users to provide business context and feedback, and the AI handles the rest—no need to learn new software, read help docs, or even learn how to prompt. Since launching in late 2022, over 5 million websites have been created using their AI-powered website builder. The company is revenue-generating, well-funded by top Silicon Valley investors, and growing rapidly.

Their vision is bold, and they’re assembling a world-class team to help make it a reality.

The Role

We're looking for a Head of Marketing to lead our client’s marketing function and drive revenue growth. You’ll join the leadership team, own the brand and growth strategy end-to-end, and be directly responsible for customer acquisition, activation, and retention across all channels.

This role is about more than just launching campaigns—it’s about building a high-performing, AI-enabled marketing engine that scales with the company.

What You’ll Do

Set the Strategic Direction

• Own the marketing strategy and roadmap aligned with company-wide revenue and growth goals
• Partner with Product to ensure go-to-market plans are closely tied to what’s being built and how it’s being sold
• Identify and prioritize high-ROI growth levers across paid, organic, lifecycle, and brand channels

Own the Funnel

• Oversee the full customer journey—from awareness to activation to retention
• Scale paid and organic acquisition channels while continuously optimizing conversion and engagement metrics
• Build, test, and iterate quickly to drive measurable results

Drive Revenue and Efficiency

• Manage the marketing budget and headcount planning to maximize ROI
• Own key metrics including CAC, LTV, conversion rates, retention, and overall revenue contribution
• Work with the Data Engineer to build dashboards and reporting systems, and ensure team accountability to performance goals

Own Brand and Product Narrative

• Define and evolve the company’s brand voice and market positioning
• Ensure a consistent, compelling story is told across all touchpoints
• Support major product launches and market expansions with clear, strategic go-to-market plans

Act Like an Owner

• Move fast, take full accountability, and bring creative, data-backed ideas to the table
• Collaborate cross-functionally with Product, Customer Success, and other leadership team members

What You Bring

• 8+ years of marketing experience, with at least 3+ years leading a marketing team in a startup or high-growth environment
• Proven success managing multi-million-dollar performance marketing budgets across Google, Meta, LinkedIn, etc.
• Strong foundation in SEO, lifecycle marketing, product marketing, and brand building
• A track record of owning revenue outcomes and scaling marketing from early-stage through Series B+ growth
• Analytical mindset and comfort with tools like GA4, Looker, Amplitude, or PostHog
• High agency and comfort navigating ambiguity with limited resources
• Exceptional leadership, communication, and prioritization skills—you’re able to zoom in and out as needed

What Success Looks Like

• Meeting or exceeding quarterly and annual revenue targets
• Lowering CAC while increasing LTV
• Launching scalable, high-impact 0→1 channel strategies
• Building and mentoring a high-performing marketing team
• Positioning the company as a category-defining leader in AI and small business enablement

Perks & Benefits

• Hybrid Flexibility: Work from the Vancouver HQ or from home, Thursdays are the in-office anchor day
• Comprehensive Health Coverage: Including dental and extended health benefits
• Home Office Stipend: To set up your ideal remote workspace
• Professional Development: Support for courses, conferences, and speaking engagements
• Team Events & Retreats: Regular team-building activities and company retreats
• Equipment Provided: Laptop and necessary tools to hit the ground running
• Flexible Time Off: No hard limits: just responsible, open communication