Social Advocacy and Influence Manager - #439788

Social Advocacy and Influence Manager - CDMO Corporate Support - Montreal, Quebec

Hello, we’re L’Oréal,

We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As a Social Advocacy and Influence Manager reporting to the Director of Social Advocacy and Influence within the CDMO team, you will be a key player in shaping L'Oréal Canada's social, influencer and PR strategy. You'll work closely with a small, dynamic team of three, collaborating extensively with divisional advocacy and influence leads, brand teams, and external partners like Traackr, Meta, Google, and TikTok. This role offers high visibility across all L'Oréal Canada brands, providing unique opportunities to drive innovation and best practices within a rapidly evolving channel.

• Social Advocacy and Influence Strategy Management: Implement comprehensive social advocacy and influence strategies aligned with L'Oréal Canada's overall marketing objectives. This includes setting KPIs, overseeing campaign execution and performance across various platforms and scaling best practices across the brands.
• Influencer Management: Establish and refine guidelines and processes for influencer management with agency partners. Implement tools to facilitate influencer recruitment, retention and efficiency across L’Oreal Canada brands.
• Data Analysis & Reporting: Utilize data analytics tools like Power BI and Excel to track the market and L’Oreal’s brand performance, identify key insights, and provide strategic recommendations for optimization. You will present regular reports to stakeholders, showcasing social and advocacy insights and opportunities for the group.
• Cross-Functional Collaboration: Partner with internal teams (Media, Data, Brand Marketing) and external partners (media and influence agencies, technology providers) to execute integrated campaigns and leverage synergies across channels.
  
  

We Are Looking For

The ideal candidate is a highly motivated and results-oriented individual with a passion for social media and influencer marketing. They possess a strong entrepreneurial spirit and thrive in fast-paced, dynamic environments.

• Analytics & Data-Driven Decision Making: Proven ability to leverage data to inform strategic decisions and measure campaign effectiveness.
• Project Management: Exceptional organizational and project management skills to oversee multiple projects simultaneously.
• Influencer Management: Experience in identifying, recruiting, and managing influencers across various platforms.
• Digital Platform & Partner Relationship: Strong understanding of digital platforms and the ability to build and maintain relationships with key partners.
• Power BI & Excel Proficiency: Working knowledge of Power BI and Excel, with the ability to perform data analysis, create reports, and generate visualizations.
  
  

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
  
  

Who We Are

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. This role sits within the CDMO team, providing support across all brands in L'Oréal Canada. You will be at the forefront of innovation within a dynamic and rapidly growing channel, with opportunities to test and learn, and to champion best practices.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.