Mgr, Marketing - FT - #385251

Job Description

Position Summary

Under the direction of the Director of Operations and reporting to the Chief Marketing Officer of the company, this position is responsible for the overall management of Marketing operations at the Casino New-Brunswick site, as well as leading, managing and executing all casino marketing campaigns, promotions, and advertising at the site level. Develops performance objectives and delivers performance evaluations. Actively participates in the recruitment and hiring process. Ensures adherence to all policies and procedures, motivates, and leads by example and provides a learning environment while establishing a safe and welcoming work environment for all team members.

Key Accountabilities

• Oversees Marketing operations at Casino New-Brunswick.
• Plans, manages, and implements the site marketing programs, including all details throughout a promotion, campaign, or special event.
• Works with the Director of Operations in drafting annual site marketing plans and budgets; maintains budgeted labor and promotional costs for campaigns and special events.
• Develops strategies to leverage and maximize the loyalty program.
• Coordinates media plans and advertising campaigns; purchases media.
• Works within brand standards within all integrated marketing and property specific campaigns
• Oversees content and site level social media efforts to include floor promotions, food and beverage, entertainment, theatre communications and overall experience.
• Spearheads research driven initiatives to effectively inform marketing efforts, including situational and competitive analysis and consumer insights.
• Monitors and updates the site marketing/advertising budgets, reporting variances.
• Manages and assists the on-site Marketing Coordinator.
• Executes property-level event programming and online promotion plans, including all associated collateral on and off site.
• Conducts ROI analysis for property-specific advertising, promotional and online marketing initiatives - with the assistance of corporate marketing analytics team and digital team.
• Liaises and communicates effectively with all appropriate operational departments.
• Develops and cultivates strong working relationships with all stakeholders: guests, regulatory bodies, and team members.
• Liaises with local community to establish and foster positive relationships.
• Ensures compliance with licensing laws, health and safety and other statutory regulations.
• Develops and maintains strong working relationships with NBLGC.
• Performs other duties as assigned or directed.
  
  

Education And Qualifications

• Post-secondary education in marketing, communications, advertising, or business administration required.
• Minimum (5) years of marketing experience with 2-3 years of management experience; gaming, entertainment or hospitality experience preferred.
• Experience with customer- or consumer-centric organizations (e.g., hospitality, hotels, food & beverage, entertainment, tourism, gaming, agencies, retail).
• Working knowledge and expertise with traditional and non-traditional media and advertising.
• Bilingualism (French and English) considered an asset.
• Ability to exceed internal and external customer expectations through timely, effective, and service oriented communication.
• Excellent written and verbal communication skills
• Computer literacy in MS Office
• Willing to submit to a criminal record check with results acceptable to our organization and obtain and maintain an NBLGC license registration.
  
  

Work Environment Considerations

• Regular casino environment, standing for long periods of time, some exposure to noise, non-traditional work hours may be required in certain circumstances.
  
  

Great Canadian Gaming Corporation is committed to diversity, equity and inclusion and we welcome all qualified applicants to apply to join our team of unique contributors. We accommodate people with disabilities throughout the recruitment and selection process and applicants are encouraged to advise Human Resources in advance if an accommodation is required. We thank all applicants for their interest and will contact those qualified to continue in the recruitment process.

Who we are!

GREAT ENTERTAINMENT. GREAT PEOPLE. GREAT INVESTMENT. GREAT CANADIAN.

Since our inception in 1982, Great Canadian has grown to be one of the largest and most dynamic gaming and entertainment companies in Canada. With 25 properties across Ontario, British Columbia, Nova Scotia, and New Brunswick, our facilities include over 16,000 slot machines, 575 table games, 71 dining amenities and over 500 hotel rooms. Working closely alongside our crown agency partners, our team of 9,500 strive to offer the very best gaming, entertainment, dining, and hospitality experiences.

Our Vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

Our Mission is to provide outstanding experiences to our guests, rewarding opportunities for our team, and superior value to our shareholders.

Casino New Brunswick

Get your game-face on! Spanning 24,000 square feet, our dynamic Casino is a hotbed of excitement. Our facility includes a multi-purpose Entertainment and Convention Centre, as well as a full-service Hotel. You’ll find an atmosphere that is a unique mix of friendliness and excitement in a modern entertainment complex. We’re all about providing incredible experiences for our guests and our team members. That’s why we do our best to cultivate a positive culture, empower our team members to grow their skills and provide opportunities for team member growth, because we know it’s our people who make Casino New Brunswick the place to be.