Content Creator - #383856
Solar Power Store Canada
Date: 2 weeks ago
City: Barrie, ON
Contract type: Full time
About Solar Power Store Canada
Founded in 2020, The Solar Power Store is a Canadian distributor of solar power equipment, specializing in both off-grid and on-grid equipment. With the aim to become the largest distributor in North America, we offer full services for commercial and residential customers, including agricultural spaces and indigenous communities. Serving customers Canada-wide, we are a one-stop shop offering full kits, individual equipment pieces, consulting services, design services, and assessments. With a simple checkout directly on web, customers have an opportunity to purchase products and services directly online or work with one of our specialized sales agents for a custom plan.
About The Role
The Content Creator is responsible for developing engaging and innovative content for a variety of media platforms. This role involves creative storytelling, technical skills in video production and editing, and a deep understanding of digital trends to create content that resonates with our target audience and aligns with our brand"s voice and objectives.
Key Responsibilities
Content Development and Execution:
Develop and produce high-quality, creative content for various platforms, including social media, blogs, websites, marketing materials, and video channels.
Collaborate with marketing and design teams to plan and develop site content, style, and layout.
Create compelling video content, including scripting, filming, and editing, to enhance digital storytelling.
Video Production And Editing
Plan and execute video shoots, including setting up locations, lighting, and equipment.
Edit video content to ensure it aligns with the brand"s aesthetic and messaging goals.
Stay current with the latest video editing technology and techniques.
Content Strategy
Contribute to the creation and implementation of content strategies to meet business goals, with a focus on video content.
Analyze gaps in our content and recommend new topics, particularly in video storytelling.
Brand Consistency
Ensure brand consistency in style, quality, and tone of voice in all content, including video content.
Keep up-to-date with industry trends and customer challenges to build a more effective editorial calendar.
Engagement And Analytics
Monitor web traffic and engagement (e.g., conversions and bounce rates) to understand the effectiveness of the content, with an emphasis on video content.
Utilize SEO best practices to maximize reach to our target audience.
Collaboration And Feedback
Collaborate with other departments to create innovative content ideas, including video concepts.
Incorporate feedback from stakeholders and make necessary adjustments to content strategy and execution, especially for video content.
Qualifications
Bachelor's degree in Marketing, Video Production, Film, or related field.
Proven content creation and video production experience with a portfolio of work, specifically with YouTube and other social media platforms.
Excellent writing, editing, and proofreading skills, alongside strong video editing skills.
Strong research, analytical, and video storytelling skills.
Familiarity with content management systems (e.g., WordPress) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
Basic knowledge of SEO and web traffic metrics.
Experience with social media management and analytics tools.
Ability to work independently and with a team to meet deadlines.
Excellent organizational and time-management skills.
Working Conditions
Flexibility to work in a remote setting as needed.
Occasional travel may be required for on-location video shoots. Work Location: Remote / Flexible Travel to Barrie Office & Job Sites
The pay range for this role is:60,000 - 70,000 CAD per year(Barrie, ON)
PI240122365
Founded in 2020, The Solar Power Store is a Canadian distributor of solar power equipment, specializing in both off-grid and on-grid equipment. With the aim to become the largest distributor in North America, we offer full services for commercial and residential customers, including agricultural spaces and indigenous communities. Serving customers Canada-wide, we are a one-stop shop offering full kits, individual equipment pieces, consulting services, design services, and assessments. With a simple checkout directly on web, customers have an opportunity to purchase products and services directly online or work with one of our specialized sales agents for a custom plan.
About The Role
The Content Creator is responsible for developing engaging and innovative content for a variety of media platforms. This role involves creative storytelling, technical skills in video production and editing, and a deep understanding of digital trends to create content that resonates with our target audience and aligns with our brand"s voice and objectives.
Key Responsibilities
Content Development and Execution:
Develop and produce high-quality, creative content for various platforms, including social media, blogs, websites, marketing materials, and video channels.
Collaborate with marketing and design teams to plan and develop site content, style, and layout.
Create compelling video content, including scripting, filming, and editing, to enhance digital storytelling.
Video Production And Editing
Plan and execute video shoots, including setting up locations, lighting, and equipment.
Edit video content to ensure it aligns with the brand"s aesthetic and messaging goals.
Stay current with the latest video editing technology and techniques.
Content Strategy
Contribute to the creation and implementation of content strategies to meet business goals, with a focus on video content.
Analyze gaps in our content and recommend new topics, particularly in video storytelling.
Brand Consistency
Ensure brand consistency in style, quality, and tone of voice in all content, including video content.
Keep up-to-date with industry trends and customer challenges to build a more effective editorial calendar.
Engagement And Analytics
Monitor web traffic and engagement (e.g., conversions and bounce rates) to understand the effectiveness of the content, with an emphasis on video content.
Utilize SEO best practices to maximize reach to our target audience.
Collaboration And Feedback
Collaborate with other departments to create innovative content ideas, including video concepts.
Incorporate feedback from stakeholders and make necessary adjustments to content strategy and execution, especially for video content.
Qualifications
Bachelor's degree in Marketing, Video Production, Film, or related field.
Proven content creation and video production experience with a portfolio of work, specifically with YouTube and other social media platforms.
Excellent writing, editing, and proofreading skills, alongside strong video editing skills.
Strong research, analytical, and video storytelling skills.
Familiarity with content management systems (e.g., WordPress) and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
Basic knowledge of SEO and web traffic metrics.
Experience with social media management and analytics tools.
Ability to work independently and with a team to meet deadlines.
Excellent organizational and time-management skills.
Working Conditions
Flexibility to work in a remote setting as needed.
Occasional travel may be required for on-location video shoots. Work Location: Remote / Flexible Travel to Barrie Office & Job Sites
The pay range for this role is:60,000 - 70,000 CAD per year(Barrie, ON)
PI240122365
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Technicien / Technicienne en systèmes d’armement
Canadian Armed Forces | Forces armées canadiennes,
Barrie, ON
1 week ago
AperçuEn tant que militaire, les techniciens(nes) en systèmes d’armement sont chargés de la maintenance des systèmes d’armement d’un aéronef. Ils doivent également veiller à l’entreposage et à la manipulation des explosifs ainsi qu’à la neutralisation des explosifs et munitions pour l’Aviation royale canadienne.Leurs principales responsabilités sont les suivantes : Mettre à l’essai, inspecter et réparer les systèmes d’armement aériensExécuter les...
Customer Engagement Manager
PetSmart,
Barrie, ON
3 weeks ago
ABOUT OUR STORE:What better place to share your love for pets than in our stores? With so many opportunities under one roof, you'll be sure to find a career path that inspires you. As part of the Department Manager team, you’ll ensure that the store runs smoothly—from head to tail. From motivating associates to ensuring we have the right product...
Retail Sales Associate Part Time
PetSmart,
Barrie, ON
3 weeks ago
RETAIL SALES ASSOCIATEABOUT OUR STORES:Working at PetSmart is not a job, it’s a community of those who work together for the love of pets. As a PetSmart Sales Associate, you aren’t just selling products, you’re helping pet parents find the very best solutions for their pets. With your passion for pets and our education, you’ll become a trusted partner to...
